Performance
Driven by results. Every decision is backed by data, competitive benchmarking, and a relentless focus on measurable outcomes that move the business forward.
ICBSC · World 6 · Company 3
Building Value.
Building Value.
Competing Globally.
Citrion Industries — a precision-built brand strategy developed
for the International Collegiate Business Strategy Competition.
Our Pillars
Citrion Industries
Innovation
Clean formulas. Thoughtful ingredients. Citrion redefines what a modern consumer brand looks like — marrying ingredient integrity with editorial beauty.
Markets
A deep understanding of competitive positioning, consumer segments, and go-to-market strategy that places Citrion at the intersection of clean beauty and accessible luxury.
The Brand
Effortless confidence, thoughtfully made.
Citrion was born from a belief that beauty and performance are not in conflict. Each product is formulated to deliver real results — peptide-infused, botanically-anchored, designed for every skin tone and every day.
The brand was developed as a complete go-to-market strategy: identity, pricing, digital marketing, and a live product website — built as if it were a real launch.
About the project
Snapshot
Citrion Glaze Collection
4
Product Shades
Honey Dew · Rose Petal · Berry Bliss · Nude Crush
$18
Entry Price Point
Accessible luxury — premium clean beauty at a competitive price
SPF
Sun Protection
Buildable tint with SPF protection and botanical extracts
The Collection
Investor overview →
ICBSC 2026
International Collegiate Business Strategy Competition
Citrion Industries was created as a complete brand strategy entry for the ICBSC, hosted by UCR Anderson Graduate School of Management. Every element — from identity to digital presence — was designed and built as a real competitive deliverable.