ICBSC · Business Policy Game · World 6

Competition Analytics

Consolidated performance from six quarterly simulation reports (Year 3 Q1 through Year 4 Q2) for Company 3 — University of California, Riverside — operating as Citrion Industries.

Source: ICBSC PDF reports · All monetary values in M$000s unless noted

Key Performance Indicators Y4 Q2 — Latest Quarter

Gross Profit Margin

—

Y4 Q2 · % of net sales to customers

Selling Expense Ratio

—

Y4 Q2 · total selling / net sales

Operating Profit

—

Y4 Q2 · consolidated (M$000s)

Net Sales Merica 1–3 + Sereno (M$000s)

Consolidated Net Sales to Customers

M$000s · six quarters

Net Sales by Region

Stacked area — Merica 1–3 + Sereno (M$000s)

Market Share Four firms — George Mason, Idaho State, UCR / Citrion, UNLV

Share of Market by Company

Percent · consolidated industry sales basis

Advertising & Efficiency

Advertising Spend vs. Market Position

Dual axis — left: advertising (M$000s); right: Citrion share (%); dots sized by efficiency index

Units Sold by Region 000s units

Regional Unit Volume

000s units · Merica 1–3 & Sereno