Investing in effortless confidence.
Discover the mission, values, and team behind Citrion — a modern consumer brand built at the intersection of clean beauty and accessible luxury.
Effortless confidence, accessible to everyone.
Citrion exists to make high-performance lip care accessible — clean ingredients, buildable color, and the kind of glow that feels like you. We believe beauty should perform, and that premium formulations don't require premium price points.
Accessible luxury positioning
Inclusive shade range for all tones
Sun protection in every formula
Peptide-infused botanical formula
Clean
Thoughtfully formulated with ingredients you can trust. No compromises — every component earns its place in the formula.
Inclusive
Made for every skin tone, every lifestyle, every day. Citrion's shade range and pricing reflect a genuine commitment to accessibility.
Confident
Beauty that empowers without overwhelming. Citrion is designed to enhance, not transform — the best version of you, effortlessly.
Keang Liu
Chief Marketing Officer
MBA Candidate at UCR AGSM. Digital marketing, SEO/SEM, and brand strategy specialist.
Shamyukta Bose
Chief Executive Officer
Leads company vision and overall business strategy for Citrion Industries.
Tatenda Mukuruva
Chief Financial Officer
Oversees financial planning, reporting, and investor relations for the brand.